Thread regarding Ford layoffs

@5jgb
Okay Farley, we can tell that it’s you. We will believe in data sales when we see them as a line item on the financial statements, otherwise it is just hot air.

We've been hearing about this "digital future" for years now. It is a joke.

If you cannot build quality vehicles, then how can anyone trust your data quality? ROFL

If we’ve reached the point of creating phrases like “ data factory” we’re done.

Did anyone here watch the video posted to atFord yesterday regarding your Q2 goal setting?

I strongly advise you do as there is great information not just about you career development but also the company's future with our data factory. So many participants in this forum seem to post or follow the negative comments regarding the users of data, our flow of data, and how that data will forward the Ford enterprise. Those of you here who are actual employees should take the time out to learn about the exciting digital future we have. It is all clarified in that video.

When the 1q financials come out the stock will go below $10. I'd sell now.

People that have no real knowledge on this stuff should keep quiet. @2rfe+1g81kpxI you're talking out an orifice. Nobody is buying Ford data. The only people that are occasionally using vehicle location data is law enforcement via a warrant when finding a stolen vehicle or one used in a crime. And Ford has to do that for free.

Nice try though.

@2rfe why would anyone pay Ford for that info when they are already getting that data from cellphone data, which not only has the location of the paired vehicle but the location of the humans before and after they are in the vehicle?

"There are many big tech companies buying data of many types"

Ok, sounds like it'll be simple for you to name a few of these companies and some data types (of the "many") they are buying. Bonus points for providing any specific pricing so that we can do some back of envelope numbers here. I'll be here patiently waiting, but until I hear some actual specifics I'm not going to hold my breath believing that there's enough money to be had to replace manufacturing of quality products. (Not that Ford has turned out many of those over the couple decades.)

There are many big tech companies buying data of many types. We already know that vehicle location data carries a significant demand right now. That is just one example.

What apps and services? Oil changes? Dealer appointments for recall/ warranty work? Ford already can't get priority for chips because volume is low.
What data is going to be worth anything that isn't better attained from your cell phone?

@1ckw+1g81kpxI
How many Lightnings are on the road today collecting data? 🤣🤣🤣🤣🤣

It's not really the sales of the electrified vehicles like the Lightning that will bring revenue. The apps, subscriptions, data, and services are going to improve the bottom line many fold. So do not be distracted by sales numbers. Let's see the real earnings with our new company direction and the start of Model e.

How can Lightning save us? They've already said they'll only produce 20k this year.

💀

interesting that Ford Edge sales were up but the Edge is being cancelled?

look at USA section:

https://fordauthority.com/fmc/ford-motor-company-sales-numbers/ford-sales-numbers/ford-edge-sales-numbers/

hopefully they will reconsider; probably not

that Edge is solid

old news but...

https://www.hotcars.com/real-reason-ford-cancelled-next-gen-2023-edge/

who cares about next gen, the current gen is great!

these guys are pulling the rug out from under the company

While this is not good, let's keep this in perspective - GM and Stelantis where also down first quarter 2022, as well. In fact, everyone was down except for BMW. So this is not just a Ford problem, per say....it is industry wide. IMO it is caused by two reasons:

(1) Global supply issues. No matter where you stand on the VID Coof issue (was it a real emergency, was it drummed up, and every other theory in between), turns out shutting down or throttling back manufacturing in over 90% of the world for over a year was in retrospect not a very good thing at all. I'm coming to the realization the entire world will pay for these actions for at least a generation...it will not be over in another year or two as they keep saying . (just like they originally said staying at home would be over in 14 days....sound familiar?)

(2) The shift from ICE to BEV - no matter if you like it or lump it, fact is this shirt was always going to be painful. The pain felt was always going to shortages of both types of vehicles as manufacturing and suppliers make the change over (it takes months to years to change over factories & supply chains even in the best of times), and lower sales because BEV were always going to cost more than ICE vehicles as the fantasy of batteries getting cheaper is being negated by the demand for packing more power in BEV to increase range and or ability to add more electronics What is now happening is that, at least in the West, this shift is being dramatically sped up, so guess what - more pain quicker.

Bottom line - there would have been much more consolidation in the auto industry, just like the late great Sergio (former head of Chrysler/FSA) kept pushing., even before the last two years' health emergencies. Now, that timeline is being sped up. If you are retirement eligible, just ride it as long as you can, take a package if/when offered, then retire and do something else. If you younger and/or do not have a pension, then you have some decisions to make - the main one being how long do I stay, because there is a very high chance Ford will no longer be around within 5 to 10 years, at least not in it's current independent form but just a brand owned by someone else. This is likely out of anyone's control, even the Ford families', at this point.

If the Detroit Free Ford Press is printing bad news about Ford, things are much worse than being published.

Personally, I love to see this. All the arrogance at F deserves to be knocked down a few pegs.

We used to cancel vehicles that sold volumes of only 29,089, 26,412 or 6,734.