Disney
The entertainment giant has come under fire time and again for supposed wokeness. They’ve been canceled for redesigning the theme park ride Splash Mountain to make it less racist, adding LGBTQ characters to their family films, and casting a Black woman, Halle Bailey, as the lead in their live-action remake of The Little Mermaid. Perhaps the biggest blowup, however, came when Disney opposed Florida’s so-called “Don’t Say G-y” law, signed by Gov. Ron DeSantis last year — leading reactionaries to baselessly accuse the company of “grooming” children. The indignation even led to anti-Disney rallies.
However much Disney lost in sales as a result, it was less than a drop in the bucket. Their gross profit for 2022 was $28.321 billion, a 27 percent increase from 2021, and they generally outpaced media competitors. While fourth-quarter earnings fell somewhat short of estimates, analysts chalked this up to streaming costs associated with Disney+ (which, by the way, now has more subscribers than Netflix). Meanwhile, revenue from the theme parks, the easiest part of the business to boycott, “surged.” What tumult there has been at Disney in the past few months — management shakeups that resulted in the return of CEO Bob Iger, canceled Star Wars movies and ongoing layoffs — are more about strategic vision than any strain from the “groomer” attacks.
https://www.rollingstone.com/culture/culture-features/woke-companies-broke-profits-1234710724/