@6azr makes a good point although, to be fair, Craighead liked to call us a 'technology company' as well. Best thing that could happen to Chemicals, or any other division, is to get spun off. Baker has had no sense of itself for the last 10+ years.
Baker as a Technology Company is as much ill thought-out pipe-dream as both One-BakerHughes and Full Stream. Something that no customer asked for or wants. But at least Baker had the basic competencies for One and Full Stream - it was just a messed up organizational structure - what underpins Baker the Technology Company?
All this nonsense about the 'digital oilfield', it's not enough that it's pie in the sky to begin with, but you are competing with actual technology companies. Do they think customers will be like NASA in the movie Armageddon - decide it's easier to train roustabouts to become astronauts than vice versa? It's not as if they aren't already using competitor products (IBM owns Maximo for example) - who would you trust to digitize your oilfield - the guy that already provides you with specialist software or the guy who sends out the rough necks? Let's face it, most of us think being digitally challenged in the oil field means you've lost a finger when you got in the way of the tongs while making up pipe.
This whole thing is just another example of how senior management at Baker Hughes remain completely out of touch with all aspects of this (and any other) industry. Maybe they thought that simply steeling the logo of an existing IT company would make Baker a technology company.