Slowly, but surely, Bill Ford has been reducing the company's footprint in the market. His lack of capacity to accomplish anything, together with his desire of recognition, has allowed the brownnoses to take control and corrupt the entire company. His ambition of being a "visionary" is making the company to spend money and resources, so much needed to keep the company afloat, in projects with no return value.
Yes, a huge company like FMC will have an slow death, but the writing is on the wall. The company has been firing the best employees, making the ones not in the "family and friends plan" to look for jobs outside Ford. The morale is so low, that most of the employees are just delivering barely good enough results, in fear of becoming a target of the next wave of layoffs.
We can see the cost of those SRD "savings" in the awful quality of our products, on our failed launches, on the lack of innovation and enthusiasm of the work force. The F-150 series has been dethroned; the SUVs are marked as "Do not buy" in the experts' reviews; there is little interest from the buyers on our "luxury" brand.
With so much competition now, and even more in the future when Chinese companies will try to enter the worldwide markets, there is not much room for error, and even less for recovery, all while FoMoCo keeps fumbling the ball.