So I have a question concerning the timing of Whole Foods opening up new stores in random cities. I used to work for the company in the FL region(multiple stores) and it always used to fascinate me when we opened up new stores company wide. Who picks these places? Do they do research/data on location or is it just that simple question on facebook asking customers where would they like to see a store. Who is in charge of this whole charade and how long have they been in power, while accumulating a team that agrees with them and passes it down to the region? It always makes me laugh when I see random cities. I picture the following conversation:
"Hey Bob.North Dakota doesn't have a store yet does it?"
"No Steve but we can't put a normal WF up there think of the media."
"Nice thinking Bob. We'll give the community a 365 store. Lower price and quality! It'll be schedule to open up in the year 2025. Jessica, go in my office and write up a small email. Cc everybody and tell them it was MY IDEA for this new city/area on the map. We are going to help the community eat better and also help lower obesity in children."
"Yes sir, I see why you were given this position. A take charge attitude and with a can-do mentality. WF is honored to have such a leader!"
In my head it plays out in different scenarios but always somebody wants credit and it turns into a HUGE fail. Every region has there own little Gollum store...I want to hear people thoughts because I was told these are planned out YEARS in advance!