Apply for a Google Grant
Getting new potential supporters into your pipeline is a key concern for any nonprofit—cutting through the clutter and marketing yourself is a key component of bringing new donors to your organization. Google provides many free tools and opportunities to help nonprofits spread the word about their good work: Google Grants for online advertising, expanded YouTube channels, Google Apps software, and premium Google Earth features. And now U.S.-based nonprofits can fill out a simple application to access all of these free services at www.google.com/nonprofits as well as access tips on how to make the most of Google's software, and their new nonprofit marketplace, which lists companies that offer free or discounted services to nonprofits.
At the very least, definitely sign up for a Google Grant (www.google.com/grants). A Google Grant will get you $10,000 per month in free "AdWords" advertising, so people see your link above the other results when they search Google. It's an easy way for you to get more exposure for your cause, which is key to raising more money.