Thread regarding Strategic Fundraising layoffs

Protection. With protection, people have to donate to protect themselves from something they don’t want to happen. Scary as it might sound, you can get really creative with the punishments, as exemplified by the many purple toilet campaigns sprouting up around the country to fight cancer. When a purple “Flush Away Cancer” toilet appeared on a neighbor’s front lawn, he or she had to donate $15 to have it removed, $20 to have it placed on someone else’s lawn and $25 to buy “toilet insurance,” ensuring the toilet would no longer appear on his or her lawn.