Thread regarding Apria Healthcare Group Inc. layoffs

To get a complete understanding of Apria's brand, you'd have to know what referral source or sources, potential referral source or sources, vendors, procurement channels, clients, employees, job applicants imagine when they hear the Apria name. The brand itself is abstract, it only exists in the mind, not on a computer screen or website. If referral sources think Apria is a company of jerks because your last two or three sales reps were, hmmmm, jerks, then that's your brand. If patients think your delivery guys are just awesome, that's your brand with those patients. All things are relative after all... Finally, being jerky is catching up with Apria and layoffs are in works right now. I am talking hundreds of sales people here, it's going to be massive and it's going to hurt - and for all Apria fan boys, good luck - you and your lovely company are going to need it...