Interline Brands market and sell products primarily through 14 distinct and targeted brands, each of which is recognized in the markets they serve for providing quality products at competitive prices with reliable same-day or next-day delivery. The Wilmar, AmSan, CleanSource, Sexauer, NCP, Maintenance USA and Trayco brands generally serve facilities maintenance customers; the Barnett, Copperfield, U.S. Lock and SunStar brands serve professional contractor customers; and the Hardware Express, Leran and AF Lighting brands generally serve specialty distributors customers. IB's multi-brand operating model, allows the company to use a single platform to deliver tailored products and services to meet the individual needs of each respective customer group served. IB reaches markets using a variety of sales channels, including a sales force of 700+ field sales representatives, 300+ inside sales and customer service representatives, a direct marketing program consisting of catalogs and promotional flyers, brand‑specific websites and a national accounts sales program.
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