This is becoming a familiar story.
"...the college likely needed to boost enrollment to close to 700 students to be on a sustainable path. Estimates showed an advertising budget of about $2 million could have moved the needle, Burns said. But Marygrove didn’t have $2 million."
https://www.insidehighered.com/news/2019/06/13/marygrove-college-detroit-announces-plans-close-amid-continuing-enrollment-declines