With drastic cuts in staff in all departments, the store shrinking the sales floor footprint, customers bringing clothing/shoes/purses to the Fine Jewelry counter to get rung out, and customer traffic greatly reduced as a result of the transition to a Neighborhood Store format.......it does not make sense to keep offering fine jewelry trunk show (with the outrageous goals). Who has time to dedicate to prepping for it? Where is the support (advertising) for Trunk shows? The majority of the advertising for these big events is left at the feet of the overly burdened sales associates. People HATE being called 4-5 times a year for a Trunk Show event. Let's face it. Macy's beat the Trunk Show horse to death. It is no longer a special event.....and with reduced staffing of only 2 full time people, and 1 part-time person, it's a barely win situation.
People HATE being called, and once they buy from a Trunk Show, they hate the constant begging from sales associates to schedule an appointment for the next one. How many thousand(s) dollar fine jewelry purchases do these clients realistically make every four months??
How many times a year does someone shell out $4K - $10K for a Fine Jewelry piece at a NEIGHBORHOOD STORE at a Trunk Show??
Shhh......don't tell this to a District Jewelry manager......she will just hound you about wanting to know how many appointments were penciled in....and how many appointments showed up. Then she will ask you what went wrong? Why didn't you meet your goal? Such a circus.