You have to admire the marketing here, calling debt the "Smart Option."
https://seekingalpha.com/pr/17557999-sallie-mae-helps-families-bridge-financing-gap-competitive-private-student-loans
2 replies (most recent on top)
https://www.youtube.com/watch?v=JqbXQa05Z6c
A few days later and they are pitching again
https://seekingalpha.com/pr/17560780-sallie-mae-offers-competitive-parent-loans-cover-gaps-college-financing