What is the scoop on this? Does GM now let their dealerships choose website provders? BK has said in interviews he wants to shift focus away from advertising. If I am in Seattle or Detroit will I continue to havea job?
2 replies (most recent on top)
Doubt it
Yes, GM dealers will soon be able to choose their website vendor.
As with all things, that depends? Ive got nothing on what the plans for advertising is, but, website revenue is reported under RSNA. Best guess says advocates/seo specialists will fare better than daa’s if advertising goes south; but, losing exclusivity with gm is going to hurt no matter what