Gotta say, knowing their cheap and uncreative ways of conducting business, I’m honestly surprised that Altice had the guts to go into a project like this. Think we can gain a lot more than we can lose with this deal. My two cents, when a huge company like AT&T is putting such a big bet on the media business in which this new way of advertising is a crucial part, chances are they’re gonna get it right. If they succeed we will be there as partners to bare fruit of that success. And in case they fail, the load of that would be entirely on their shoulders, and not Altices.
https://www.multichannel.com/news/at-t-signs-altice-frontier-to-addressable-deals-under-its-newly-formed-xandr-ad-unit