Historically speaking, back in the 286-386-486 years, AMD often came out with faster and cheaper CPU equivalents than Intel. The Pentium naming convention finally coincided with higher volume investments to help Intel pull ahead for several years while AMD flailed in Exec management and product rollout. Then Athlon and Athlon-64 appeared, kicking Intel's behind in servers before KS finally got XEON rolling, years late.
AMD is often derided by the press, but they have often been the thorn in Intel's side. This time, Intel can't use their process power to leapfrog, because the foundries are now AHEAD. The game has changed - this time, AMD has a fighting chance.