How much did that cost?
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Nascar sposorship was a disaster. So was the PGA sponsorship. These were all poorly planned, badly executed and an utterly useless investments in marketing - a complete waste of money. That is why the CMO, MM himself said there was no way to measure the ROI of his marketing efforts, and figure out the impact of his marketing investment against the sales pipeline. The reality is there is a way, and they know exactly what those lousy results are and how to hide them. That is how these id--ts stay at their jobs - doing a c-appy job wallowing in incompetence!
Boy, wasn’t that for Comcast? I’m all for opening up the wallet if it gives something back, but yikes,
What’s the NASCAR thing?
The NASCAR thing has to go. It’s rediculous and has turned into a boondoggle for sales guys.
Absolutely... Arista beat everyone off the golf course... by building software that actually works on hardware based on lots of chip vendors, including Barefoot! https://www.nextplatform.com/2018/06/12/arista-runs-barefoot-with-tofino-programmable-switch-chips/
As for meaningless marketing expenses, I agree there is too much of that at Juniper, and too little marketing and sales colaboration. We will never be succesful with pretentious idïots running this company down into the ground. When sales and marketing collaborate, metrics soar, costs decrease, and life cycles are more concise... increasing sales, profits and reducing layoffs. Yes, we have hedged our bets on poor technologies, bought into crap that no one cares about and held ourselves to a high opinion and tried to “fake it, till we make it”. There is ample proof that this does not work. What ultimately matters is that PLM, engineering, Marketing and Sales colaborate and work on a single vision, solving tomorrow’s networking problems today. Unfortunately, with a CTO that is resting his laurels and network design skills, and thinking about solving the problems at Juniper that he faced as a network operations manager at googlr wont get us thinking about the communicationd, security and compute/storage problems of tomorrow. We will have have to wait for the fungi-bubble to burst and get PS back and whip everyone into shape. Hopefully it wont be long.
Arista doesn't spend time and money on Golf sponsorships and expensive annual marketing boondoggles. They don't even spend any time and effort worrying about Juniper. They are laser focused on building products their customers need, based on good technology that is competitively priced, with a healthy working relationship with the leading merchant silicon vendor.
We should not flatter ourselves by thinking any competitor (or customer) cares about us anymore, and rather worry about the next impending massive layoff due to poor sales performance - largely due to the unrealistic expectations of PLMs, the wrong bets we’ve hedged on technologies we thought our customers wanted but didnt, and our arrogance in wanting to build our own silicon when we very well knew for years that solving problems for cheap that sales could sell meant building products on commoditised chips form merchant silicon vendors... and moving to a linux based OS, and we just could not pull it off due to poor execution. Where is evo? And how bad have we jacked up broadcom based BTI (and all their people) already? And i don't even care about Marketing making a decision to spend money on PGA sponsorships, because that meaningless excercise would have got Hurley and a few channel partners a few tickets to a tournament or two... who gives a rat’s a$$ when we are facing the biggest cuts in the history of this company. Everyone should be worried... all the way up to Rami.
Clever post
MH should have been hurled off a long time ago, however MM and his old boys club of WASPs took care of each other. His depature is just a sign that things are breaking down in that group and eventually there is a chance to clean upMarketing. It’s about time.
Don't know. That's a Field Marketing thing. But no surprise with MH leaving. I doubt Arista spends money on things like that. When they do you'll know they're fast growth is over.