What is needed is local marketing. No one knows we even exist. Website is so bad it doesn’t even look like a art school.
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4wmo- spoken like a true Admissions rep or kiss bottom campus leadership person. Most of the students I saw need vocational training. A BFA or BA is nothing anymore. Most of the people I saw would be better off learning a trade and a specific skill set. Game Art? Seriously? The only 2 programs the AI sells that have jobs are Culinary and Graphic Design.
stats and numbers were part of some national accreditation guidelines for campuses. Now that the schools have regional accreditation and are nonprofit those numbers will play less of a role in marketing and recruiting - similar to a community colleges or state universities. Promising students any success other then a degree was folly. And students that assumed a degree will get them the perfect job were simply dreaming. You still have to pay your dues when you get your foot in the door. The growth in skill and personal confidence a student gains while attending college does come with a cost of time and money. How it pays off is really in the hands of that student after they leave with their degree, and a bit of luck. Ask any successful person. And no one says you can't do it on your own. The path is personal, you CAN craft your own future. The problem is many students struggle without a support system to help them make that big decision. For the Art Institutes to survive they need to focus on making quality programs that are attractive not only to the student but to the local hiring community.
So now that they are “non profit” they don’t need to release stats and can tell the same old lies. I saw and spoke to some of the students they are bringing in. They have no clue and the admissions people are like a person selling magic elixirs in a traveling show.
I understood it was easy money from a bunch of low hanging fruit.
What a lot of people don't understand is that the Dream Center was merely cover used by the usual suspects to get into the non-profit world. You're blaming the sheep skin for what the wolf did.
I agree that the "top down" idea is ridiculous. I can't believe DCEH is so stupid that they actually think it will work. Their investment wasn't that big to begin with, but I see no future for any of these schools. I can't believe that the media hasn't latched on to some really good stories about how many students are getting in debt without jobs at these schools. They would have been much wiser to invest in some "real" trade schools that would honestly help people.
agree...what made the art institutes successful in the past was strong local marketing and relationships with middle and high schools. we partnered with them to do visits on both campuses. had students visit campus and attend classes. when they meet our students and see their work the campus sells itself. we continue strong community outreach with nonprofits and service projects but marketing as all but disappeared and the website is national with a few local articles and videos on our campus. the top down one university idea is a disaster and will fail...again. nobody cares about Arizona or Pennsylvania if they are in Georgia or Florida. you have to respond to local needs, local employers and provide education that supports local markets. creating homogenized national promotions and curriculum is limiting and all it does is dumb down local strengths.
- an art school
I think 🤔 you need to work on marketing yourself? The end is near.