Explaining away missteps is how stay around in GE.
https://www.computerworlduk.com/it-business/ge-digital-ceo-explains-strategic-pivot-following-tough-year-at-general-electric-3678847/?amp
"You've got to remember, we created GE Digital in 2015, and we started selling these products in 2016, so we're really only in our third full year of operation,” Ruh tells Computerworld UK.
"We found that you have to focus. One example is we now focus more on our products' differentiation."
The centre piece to GE Digital's product portfolio is Predix, a software platform to create apps that manage industrial machines.
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"We realised very early on that being in the data centre cloud business didn't make any sense, because you're in an arms race with Amazon and Microsoft and Google, who are spending billions and billions of dollars on data centres that you can't and shouldn’t produce," says Ruh.
The switch allowed GE engineers to concentrate on developing applications.
"We found ourselves focusing on two application areas - asset performance management and service automation - and really holding ourselves true to those areas. That's proven to be really effective, because we're really the leaders in those areas."