For a company that started between ‘friends’ sure is on a downward spiral just like a friendship falling out. The company announced yesterday that the Full Line stores will be eliminating all Assistant Manager positions. The backbone of the management team. Not only that, Team leads can’t be scheduled over 25 hours to cover the gap. Love the ‘family business’ atmosphere... So sad for a company who can’t seem to go back to their roots and re- establish the foundation. Barbara seems more interested in restarting her husbands old business than forging through with her own.
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I think the company is discovering too late that their "It's good to be a girl!" campaign - aimed at the 30-somethings who buy Michael Kors and Kate Spade, totally disregarding older women, their core customers - has fallen flat. They've already raised the cost of all their bags. Now all they can do to salvage dividends for their stockholders is to cut payroll costs. Fewer employees = decline in customer service = fewer people will shop at Vera Bradley = more loss of revenue. It's too bad.
Out of the 1,000 lay offs how many were male? Women handbag company is run by male CEO? No knowledge of VB and the respect for woman. A Female veteran was laid off, what’s that all about?
Barbara no longer owns the company. This land squarely on shoulders of the new CEO (been in the company 5 years)
Layoffs
They gave only 3 days notice and also let go of full time leads, not even giving them the option to go part-time to transition to another job themselves nor for the Store Manager who is now stuck with all the responsibilities (most of which are unnecessary procedures anyway) and has to hire more part-timers for coverage. Right before inventory. I think they hired leadership who have never run a successful retail business before. Terribly mishandled.