GE started on Predix development too late and is charging its internal verticals too much, generating resentment towards the product and brand.
Strategy error to go with roll-your-own IoT platform instead of sourcing from an actual IaaS/PaaS provider such as AWS/Azure.
But it boosted GE Digital headcount and gave management something to show investors as a growth story in 2015/2016.
Should double down on actual software-driven revenue generators such as ServiceMax and APM.