So I am curious how a creative and programming meeting goes here. Let me take a stab:
MTV Exec: We need content. Landscape has changed and teens are all about mobile. Any ideas?
MTV Exec 2: Well, we had success with TRL and Jersey Shore 10 years ago, maybe bring those back?
MTV Exec: Maybe, but does anyone else have any new, fresh, original ideas to capture today's audience who really doesn't see us as cool anymore? Anyone? I am totally open.
(Silence in room of 10 or so six-figure earning programming dolts)
MTV Exec: OK, reboot TRL and Jersey Shore, but move it to the panhandle to mix it up and cross your fingers because Sales is charging a sh-- load for this garbage. Who wants to go to lunch?