I really like what they did here - RXBAR is a gold nugget. I think we overpaid, but since we did not move quickly and we allowed some negotiating space here, it was time for us to pay the price. You should see more deals like this happening in the future - it's overdue...
https://www.usatoday.com/story/money/2017/10/06/kellogg-buy-protein-bar-maker-rxbar-bulk-up-non-cereal-portfolio/739507001/