Revenue last year was $13.01 Billion
Profits in 2016 were $694 Million
Even with the loss of $53 million in Q4 profits were 3/4th of a billion dollars!! The CEO said DSD has a 20% operating cost vs. a 5% operating cost for warehouse. We are all being laid off to add 15% more to the profits which in a perfect world would be $104.1 million extra according to last years numbers, but take into account the amount of SKU's cut from all stores nationwide, the horrendous merchandising at Walmart, the ineptitude of stores to stock enough products to fill the shelves, and the loss of secondary displays I guarantee they will not even come close to the projected numbers from the analytics. It's going to get ugly fast and heads will roll in the board room in Battle Creek once the shareholders realize the suicide mission the leadership team is on. GAME OVER!