Unrealistic incentivising of employee performance can go terribly awry this was seen in Wells Fargo’s.
If you set your Sales Goals out of reach for your team then even your top performers can't even reach them it, they become switched off and don't even try.
This is what is happening in the sales department right now, by changing to a 70:30 model and increasing the goal/incentive, it is like giving a pay cut through unrealistic targets.
Sales in the IT & Data storage sectors are tight and hard to come by already, not to mind pushing the sales staff to the wire.