I understand the bitterness and management can and likely is pretty bad, however your predicament has little to do with their performance. Just like most of the textile industry in the US your product is obsolete as made in the USA. It's too cheap to get Chinese or Mexico or Polish made product. There are barely above zero customers requiring cranes right now and those that are are not buying from you.
Cost center is normal for manufacturing locations and honestly that "cost center" contribution to larger products like rigs or packages is likely what kept you afloat as long as it did. Ask the pumps and drawworks folks as well. No one wants those from NOV or any other US manufacturer anymore and if it wasn't for an NOV rig or package they would have shut down 5 years ago.
This is not a defense of the NOV management. They are callous, provide little to no strategy and direction particularly on a larger scale beyond "do more with less" and "need to cut more". I understand and empathize with your struggles and pains. It's a shame, but it's a larger picture than management is bad, even if the latter is true.
Posted originally by @Ogesk6H-oti.