Isn't this inherently discriminatory by targeting a specific demographic of candidates?
http://www-03.ibm.com/employment/us/new_collar.shtml
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Ginni says:
“But even as many seek to revitalize traditional industries, lasting job creation will require an understanding of important new dynamics in the global labor market. This is not about white collar vs. blue collar jobs, but about the “new collar” jobs that employers in many industries demand, but which remain largely unfilled.
…[The] nature of work is evolving – and that is also why so many of these jobs remain hard to fill. As industries from manufacturing to agriculture are reshaped by data science and cloud computing, jobs are being created that demand new skills – which in turn requires new approaches to education, training and recruiting.
And the surprising thing is that not all these positions require advanced education. Certainly, some do… [but] in many other cases, new collar jobs may not require a traditional college degree…What matters most is that these employees – with jobs such as cloud computing technicians and services delivery specialists – have relevant skills, often obtained through vocational training.”
This is borderline illegal IMHO