Talk about having skewed priorities. It seems that the higher-ups at JC Penny have decided that customer experience is not even remotely as important as credit sales. If we disregard the fact that there are not nearly enough of us to make sure customers are provided with good and fast service, we are encouraged to get really pushy to make sure customers will apply for credit cards, to the point where I am positive it's costing us return business. Maybe if we decided that our customers having an enjoyable experience while shopping would make more of them return and bump our sales in the process? I'm pretty sure that our current direction will be the final nail in the coffin. No wonder stores closing and layoffs are an everyday occurrence nowadays.
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This is just like Sears and the customers hate it. I guess JC Penney is also like Sears in that they don't care and whatever the rewards of credit are, they outweigh the customer actually wanting to shop in the store.
Yes, I believe the tremendous push for cashiers to get credit applications is frustrating to both the employee and the customer at JCPenney. I worked for JCPenney for 12 years and noticed that more and more customers were turning down department store credit. It seems that credit is more important than good customer service and the customer is getting annoyed by the push from every associate to get credit applications. Associates are pushed to get the required number of credit applications or be reprimanded by management. It's not an enjoyable shopping experience.
I wonder how long it will take the peons to realize that recovery is not, and never was the objective.
The world is changing, and retailers are right now in the crosshairs.
Time to turn the TV off and get informed, because your world is about change forever.
You are correct, having to push customers to apply is definitely hurting the company. Sure, they don't have to pay certain fees when a customer uses that card, but it can't possibly be at such tremendous cost, to outweigh better customer service. The coupons that they put out, make up for a great deal of loss. Along with price variations that swing high one week and low the next. Keep prices in a reasonable range, and more people will shop. (With less frustration) they should also try to get things in order, so that they know what the other hand is doing. There should be now reason a store whose salon closed more than a month to the store closing, should still be shipped product the last week of the store's existence. Not to mention, rediculous return policy.