Has anyone heard this? Non-monetary Incentives for doing things like going above and beyond on pushing club cards will now be coming back on their own W2 at the end of the year as taxable income! Scraping the bottom of the barrel for every dollar to maximize profits (to boost bonuses) on the backs of those that make the company run in the eyes of the customer (the outfitters). I hope they don't do anything to cause many of us to quit, even further hurting the public's impression of the Cabela's brand (and us), and permanently damaging the company I have worked so hard for for so many years. I hope this isn't the executive plan; damage the company to the point that Johnny Morris has no choice but to kill the Cabela's brand.
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Speaking as an ex-Cabela's insider I can tell you the company was atrocious at tax-compliance on things just like this. All of those incentives given away by the company directly to Outfitters whether they be gift cards, trips, clothing, prizes, etc. should have ALWAYS been taxable to the receiving Outfitters - Cabela's just turned a blind eye to complying with IRS tax requirements and it has finally caught up with them.
Very surprised they did not do this before - it is also considered income and as such, should be reported and taxes. It has nothing to do with the end customer