Most of surviving company has adapted it got more efficient. Cgg is on the other side. As a processing company, it has the most of levels in the industry and history. In each quarterly report of the last 8 quarters, the management has never talked about being adaptive to the market of oil price 50, 40, even the major oil companies thrive to do it.
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I think it's a secular shift and that the market has changed.
Look at the renewables, it's like an avelanche - things are accelerating at a rapid speed.