This has been coming for a long time. Their go to market strategy, their technology, reactive planning vs proactive planning, and their top down management have reaped total destruction. While other DSD companies are excelling, doubling down on service, investing labor, and thinking outside the box, this company has used a short sighted cost reduction strategy / non growth strategy that in the end killed them. You can't survive without investing in the business and growing revenue. They have been the incredible shrinking company for the last 5 years and will continue to be - one dimensional. Kellogg has always hated DSD. I always felt like a second class citizen compared to cereal reps. Funny, when the cereal reps came to our side a few years ago, many could not handle DSD.
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Yes, the death of the Keebler started when Kellogg bought the company they do hate anything about it and yet it was so successful, talk about driving something into the ground with incompetent management. They don't know what they're doing they don't know what they had. Many companies would give their eyeteeth to have the organisation of a fleet, sales, and merchandisers all in place and for the most part paid for to dump it for a lesser service to the customer.
In my opinion, the outfit took its most drastic downturn as soon as Elsner took the reins. Last nail in the coffin. Every move she's made has driven us further under.
Has anyone checked to see if maybe she still has stock in Nabisco? (Her former employer)
You speak the truth. I took a severance package last year. In my 14+ years at K, I can only recall three innovative items that were new to the market. Gripz, Townhouse Flipsides, and Sp. K Chips. Which are all but dead now. All other innovation was completely reactive. Business model has always been years behind their competitors. Wasteful spending on impractical technology. HP was so happy to dump their surplus of lemon tablets to the foolish / gullible IT dept. Too many more examples of bad business practice.
I completely agree with you