This is a rhetorical question.
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Retail is SO TOUGH these days...and ALL malls are having their issues with the increase in online shopping. It is going to be REALLY difficult for JC Penney going forward...I think even Sears has a better shot at still being around in 5 years because they set-up a compelling rewards program to keep customers...Shop Your Way...and it gets you points at other retailers/restaurants as well. It is well established...JC Penney should have also done this but now I think it might be too late.