Big Yellow proves every day that it pays no attention to its own code of conduct and no ethics when it relates to "adjusting production to meet demand".
They are convinced this quote provides reason for their actions. As I heard in a song today they should" think about the consequences of their actions. " If they did, I do not know how the people making these decisions, impacting thousands of lives and families can sleep.
But they laugh all the way to the bank with their dividend checks and their generous stock options by making decisions to prop up the stock price.