It is up since last night: https://directvnow.com
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It's more like https://directvnever.com as in never going to be the same company again!
Three years ago they started working on a HDMI stick.
Yep! At $35/mo too. I can see a lot of DirecTV satellite dish customers enquiring about this product. It'd be as easy as drop shipping an HDMI adapter to access.