Will not be 50% - The company will not exist as it has done - the best guess broken into at least 2 companies with Watch being more expensive - Buy will be a rump that is left and some new Private Venture firm will just take the cash flow with little investment - The world has moved onto e-commerce and Amazon and Google are best placed to provide this data at a far better cost mix. Nielsen still believe they have value in measurement but the strategy is so weak and old - This company will not make 100 years old plus its debt at over 8 billion will pull it down. No new major wins have been announced for many months (a few in Watch or smaller divisions)
Strategy - sell my shares and watch the slow death