Director of the board made a big purchase -
http://www.forbes.com/sites/marketnewsvideo/2015/07/28/tuesday-728-insider-buying-report-qcom-uri/
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The other appointed dude only registered @ 567 shares. I guess he's not that excited about this after all?
Barry probably forced his ringers to have "skin in the game" as a show of good faith. That number is peanuts though