How do you tell ESI stockholders that the company has been cooking the books? How do you tell someone who is proud to have just started ITT Tech has made one of the worst choices of his life?........................https://www.linkedin.com/pulse/college-choice-rational-dahn-shaulis?trk=mp-author-card
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@Anonymous106493, the information is trickling into popular culture (look at Wikipedia, for example) , often leaving the most vulnerable people matriculating......................... http://en.wikipedia.org/wiki/ITT_Technical_Institute
The problem CK is that these prospective students won't ever see those until years too late. Most people hear about this place from TV or printed ads, the only way to really counter that effectively is to use the same media and locations to cut deeply into their enrollments before they've already been saddled with enormous debts.
Anonymous106232, "culture jamming" advertisements have already been done by Lee Camp (Redacted Tonight) for University of Phoenix and on Youtube for many for-profit colleges.
About your commercials idea, it would be fantastic if there was a way to do anti-ITT commercials on the same channels that feature people with huge debts and lives ruined because of the school talking about the waste of time and money the place is.
They already know. They're in denial or actively part of the fraud at this point.
You tell them very carefully. As carefully as the a doctor performs rectal prostate examination. Gloves on and whole lot of lubricants. You get the idea.