Here's some irony for you . . . from a D Magazine article in 2010.
"In an era when outsourcing is a default business strategy, Fossil recruits its own talent, nurtures it, invests in it. The benefits? More than 20 years of consecutive profits in an industry beset by roller-coaster cycles and spectacular failures. Last year, much of the fashion world took a header, and yet Fossil grabbed market share and earned a record $139 million. When most department-store partners cowered from the recession, Fossil stocked up its own outlets and bet correctly that holiday shoppers would clamor for its must-buys."
http://www.dmagazine.com/publications/d-ceo/2010/july-august/fossil-watch-company-of-richardson-banks-on-creative-talent