LiveIntent has laid off 35 people, according to a warn notice filed this week with the New York State Department of Labor.
The data and identity company was acquired by Zeta Global for $250 million in a deal that closed Oct. 21. The acquisition was first announced on Oct. 8.
New York-based LiveIntent had 159 employees, according to the notice. The announced layoffs represent 22% of LiveIntent’s employees. The layoffs started on October 21 and will continue until November 22, according to the notice.
A spokesperson from Zeta Global said that the roles impacted by the layoffs “were duplicative with existing Zeta resources.”
The spokesperson added that LiveIntent’s offices in New York, Copenhagen, and Berlin will remain open.
https://www.adweek.com/programmatic/liveintent-layoffs-after-zeta-global-acquisition/