Why don't CEOs understand that the world has changed? Hr is always looking at generational changes and how to attract new talent and retain superstars.
Listen to your workers. If you don't, you will get apathetic employees who do less than the bare minimum. Amzn will destroy their own company from within. RTO will create a resentment and yield lower productivity by a bunch of clockwatchers.
There is a certain type of person that excels in the office, which we have all witnessed for decades. It is the middle-aged white man with a wife that cares for the kids. Since they tend to be C-level, they cannot comprehend the day-to-day obstacles that common folks face.
When you return to work, if you are able afford a home, it takes up large % of your take home. Have kids? More than one and your childcare costs can exceed your mortgage. Everything else goes to bills so nothing really left over or goes to debt. Increased gas and food and other costs accompany it.
And time? You are losing an additional 4 hours a day with prep/driving. You will get home, have to cook. Spend 30 minutes quality time with the kids if you are lucky.
So, make it worth our while if we are trading in 30% of our salary and almost 25% of our day. Increase our salry to cover increased costs, preferably enough so our significant other can stay at home. Give us 3 or 4 day weeks so we can use that lost time with the family and recharging and catching up on life.
Not willing to reimburse us for our increased expenses or lost time? I can imagine the type of workers you will have.
It is a new day. Find more innovative solutions rather than trying to go back in time. Want to motivate an employee? Pay for their housing, private school, vacations. Give them more rather than take take take. Want to build creative teams? Create a lifestyle that produces relaxed and recharged employees rather than the burnt out disgruntled ones that get stuck in traffic everyday and are luving paycheck to paycheck and giving up their time with loved ones.
CEOS don't get it because their pay and lifestyle aren't relateable. One of their bonus checks could support several generations for one family.