The Beachbody Company, known for workouts such as P90X, Insanity, and more, is transitioning from its long-standing multi-level marketing (MLM) model in favor of a single-level affiliate program.
The fitness and nutrition company, which rebranded as BODi last March, says the official transition will occur on November 1, with the current MLM network expected to sunset by January 1, 2025. Participants in the U.S. and Canada’s Team BODi Partner Network will shift to the new affiliate program, according to the company.
BODi is also shedding a portion of its workforce, impacting approximately 33% of staff. The changes come as BODi looks to streamline operations and position the home-based wellness company for future profitable growth.
https://athletechnews.com/beachbody-company-axes-mlm-model-conducts-layoffs/