Admissions and Student Success within degree are the heartbeat and lifeline of this organization.
So many ICs are coasting bye as they are meeting the minimum kpi/metric. If the company wanted profitability they would drive results, results are not given in this industry on KPI/metric/OKR. Every IC operates differently.
Example 1: IC hits no goals but can manipulate their metrics showing they tried? 2U management is conditioned to reward hitting KPI but missing quota
Example 2: IC over performs on goals and realizes they generate revenue but never hits KPI. This IC is supposed to be on a performance plan (by 2U standard). Although they are driving money for company but not following fake a-s metrics they are penalized
Who do you want in your business; the IC who drives revenue and bottom line performance OR the IC who fakes working just to say they tried their best?