"For example, we mentioned that SNHU spent $144 million on marketing in 2019. For the academic year 2020–2021, the school had roughly 145,000 enrolled students — about 10,000 more than the prior year. Based on these figures, we can estimate that SNHU spent approximately $14,400 per new student."
https://vitaldesign.com/higher-ed-marketing-budget/#:~:text=For%20example%2C%20we%20mentioned%20that,approximately%20%2414%2C400%20per%20new%20student.