As a Sonos user (and not an employee), I can say that, given the latest and previous missteps, I plan no further purchases of Sonos speakers (or other devices) From the comments I’ve seen on-line, from other users, I believe I am not alone in this sentiment. Sonos has lost my confidence and loyalty. This does not bode well for the company if its success is dependent upon hardware sales.
I suspect the answer to this problem from Sonos will be to institute monthly usage fees for devices that I have purchased as an attempted workaround. This would be yet another serious mistake and will lead to the demise of the company. Instead, Sonos should regain customer trust by creating open API access to the devices. Perhaps such access already exists (I don’t know) but if it doesn’t, it should and its availability would encourage sales through the idea that the devices won’t simply become hundred/thousand dollar bricks at the whim of the company.
I’ve heard of efforts (e.g., “Music Assistant”) by the open source community in this direction. I’m set on investigating the viability of those efforts in order to retain use of the devices I’ve bought. Sonos should think hard about supporting those efforts if it wishes to remain in business.
Just my $0.02.