With the disastrous dissolution of FOG and despite small success in basketball, how can the company justify keeping this office open?
11 replies (most recent on top)
Collabs just outsource the brand and signal to consumers we need someone else to help us bc we can’t get our product relevant.
Maybe close the office and invest in some good talent, marketing, and grass roots relationships, keep Herzo out of it, and watch the magic happen.
hello,
Please go back and look at this site for any all FOG / Jerry Loserenzo posts. It was predicted from Day one. All hype no substance. FOG was really POS for the brand, no sell through data, no reliable data to show any type of success. The photoshoots were DA BO-B and most likely will win some SoHo art awards however, everyone with sense predicted the sadness we are seeing now.
The basketball unit needs to be in Portland, just like Jerry the Candace Parker hire is a fail. Not Needed and Waste, but hey DEI hirings have worked out so well for the US market.
Close the office, half the time only half of the people are in there, there's an NBA team in Portland too. This brand has become too funny.
Might be best to keep hiding TS is Herzo
He will get found out in 5 minutes interacting with US retailers and consumers
It’s only a matter of time before that office closes. It’s beyond expensive, collabs are over played and people are sick of them, and I don’t see any ROI in us getting massive gains or street cred in basketball. What’s the point of spending that extra money when there is plenty of talent in Portland chomping at the bit?
Besides we don’t pay well enough to make an LA move worth it.
TS is moving there… Say what now?! 😂
Torben
Who is TS lol
What a life, TS being paid the big bucks to come “save” the mess they could have easily prevented.
Fog is done. Production stopped and FOG team has been absorbed into existing LA org. Bbl or og. For now.
With TS moving there the office will stay open until he moves back to hzo. This is probably one of the “reasons” for the move, although I think most of us think it’s really so he can enjoy the la la land lifestyle.
Is FOG going ?