The interesting part about the old B2B world - you got in trouble if you didn’t take action on that stuff. Call, book a meeting, get it spending more and more and more! It became the culture. Constant reporting pushed at you to tackle. Weekly metrics of 1 win new account / 1.5 wins current account. Don’t fall behind! Oh, but wait, we’re about to go bankrupt so let’s now call it fraud and cut a bunch of high paid heads. We’ll even say the president resigned to get him out too. Same story, different playbook. Staples is such a joke.
2 replies (most recent on top)
Not surprised the inside retention strategy is the old outside b2b strategy repackaged. Managers aren’t paying attention and the commission checks are being paid out at all levels and getting recognized for the fake results. History continues to repeat.
Lack of accountability and fake news. Sounds about right.