I'm doing competitive analysis for Dell (ISG-team). Supermicro is outmaneuvering us BIG time. Just look at the latest IDC numbers (Q1 CY24). Dell Global Server revenue share 11.6%, making us the #1 (but declining over the quarters), Supermicro 9.2%, and currently #2 (steady increasing over the quarters).
So Supermicro is just 2.3 points aways from thaing the #1 spot. If you do the extrapolation it would take Supermicro 2 to 3 quarters to become the largest server provider on the globe, taking the #1 spot away from Dell.
If you looks at units the trend is the same, but the gap is bigger. This shows that Supermicro sells servers at higher Average Sales Price (ASP). This primarily drives by the high-end GPU mix, which is fueled by the AI-demand.
Where Dell is losing money in the Server/AI space, Supermicro has a very profitable business.
IDC is mentioning that many Enterprises (Dells' sweet spot) are moving to CSP's for AI due to the high upfront investments and ROI-models. This is the domain of Supermicro,. so they are well positioned to capitalize on the AI & GPU demands at the moment.
Check the IDC data if you don't believe me .