Maybe all we need to do is redesign the logo again. Maybe go back to the dropped e? I think a "Logo Tiger Team" might be just what we need to get us through these headwinds. We should hire somebody who has marketing experience and is a .ppt expert to lead the team.
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new logos are an excellent way to spend a fortune, then promote everyone involved, then say 'how great we are' ... some of the stupidest self indulgent marketing i've ever seen. Millions to have a logo that is almost the same as the last one ! Then, pile on the insane Olympics sponsorship .. and marketing looks almost a slam dunk for an MBA case study on how to waste money in an environment of shrinking MSS ... honestly, its like the muppet show.
yeah, go, lets do a new logo... i'm all in. Maybe we can celebrate by going on a multi-million $$ cruise... and CS can get some new trainers. (give me strength)
Maybe the sale and marketing guy from Samsung who changed the logo from the dropped e is available. He was not at Intel very long.
Not sure if that's going to help.
The same goes to changing company name, say from INTEL to AI.INTEL