Thoughts on the new private label to replace INC MEN'S. Already delivering to stores now.
7 replies (most recent on top)
I can see this hitting one demographic. The millennials are going to love it. The quality of the pieces are definitely better than INC. however I still can’t get over MOO
I hope they spend some money to market it. If not, our customer will come into the store asking to bring Mens INC back
OMG "MOO"
I cannot even.
To the person who said the sizes run big unfortunately that's the current fit and style the younger/millennial are wearing..
I saw some pieces come off the dock during yesterday's truck. I'm excited to bring the merchandise to life and see how it goes
Definitely has a "street" look to it. Edgier and going for a younger demographic. INC MENS had a young modern late 90's look. Very uptown. M.O.O. has a fresh look, very urban!!! Excited to see how our customer reacts to it!
It looks like the sizes run big
It will be a slow start in some out of classic markets but fits nicely into a white space in our assortment.