Though KR is a schmoe, he's just one in a line of many recent CEOs at Nielsen that have been under qualified to lead the company. Not since Susan Whiting, who had a passion for the business, has there been a legit CEO. Susan worked her way up the Nielsen ladder and was beloved and respected by just about all at Nielsen during her tenure. I was a measly NYC account executive back in the day and my office literally was like 4 offices away from her corner office! She wasn't above the "minions" and made you feel like you were important to the overall program. Keeping Nielsen on top! And here's where things went downhill and missed the mark after Susan:
Calhoun: History has proven this corporate GE hack not only knew nothing about the TV business but is also a crook and hopefully will be jailed someday soon for his time at Boeing. The mid 2000s were a pivotal transformation time in the TV business as streaming came about - yet this no nothing suit had no clue and was just interested in his IPO.
Mitch Barnes: Nice guys. Came from the AC Nielsen/Bases world of consumer market tracking/behavior. Another guy with no clue about how the TV biz worked. Why? Because this kermit the frog sounding empty suit never worked in the biz. That's why. So he failed.
David Kenny: I was gone by this point but it appears this dude, another empty suit who also never worked directly on the TV measurement side of the biz, wasn't much better than Barnes and was more focused on all this DEI nonsense in the work place. Meanwhile his competitors were kicking his behind! So he had to go!
KR: Now Nielsen has bottomed out. The ship is sinking. Most of the sailors have jumped. This is what you are left with. A slimy, sleazy, mumble mouth talking opportunist who also does not come from a TV measurement background hanging in there for his golden parachute like the others got. Nobody takes this dude seriously. I used to walk by him in the halls and crack up! If you had told me this schmuck would someday be my CEO, I woldla tried to sell you a bridge....
So there you have it. The downfall started in the mid 2000's with Calhoun. Hasn't gotten better.