This is one of those egregious corporate buzzwords to me, and a huge red flag. Does it actually translate to anything good? When I see or hear "synergy" being used, it's almost always a clear indicator of desperation to boost perception, yet it's such a weak blanket word that ends up conveying nothing; saying you're doing something without being able to articulate what it is. And it's like they don't know it.
Am I wrong?